Rehab Center Ltd. is an independent, nonprofit, volunteer organization
dedicated to offering the West Michigan area a reliable, high-quality
resource for the rehabilitation of orphaned, abandoned, injured, or
incapacitated wildlife. Licensed by both the Michigan Department of
Natural Resources and the U.S. Fish & Wildlife Service, we offer
a very high level of practical experience, know-how, contacts, and confidence.
Working with us is a professional and simple way to guarantee the swift
and humane return of wounded animals and migratory birds to their natural
Kent County, Michigan is a safe and healthy habitat for wildlife, living
in peaceful balance and harmony with people. A key component of this
splendor is the valuable service provided by Wildlife Rehab Center Ltd.
WRC provides responsive coordination for rescued wildlife’s emergency
service needs, including: rehabilitation, release, and reintroduction.
WRC anticipates the needs of people who rescue wildlife animals and
birds and provides innovative services to solve their concerns. Wildlife
Rehab Center Ltd. is a respected and vital resource for the stakeholders
of this county and the greater Grand Rapids area. WRC maintains financial
balance, provides high value to those who support our services, and
delivers an even higher value to our wildlife animal friends and the
people who rescue them. Our ultimate goal is to provide services that
are reliable, professional and beneficial to Michigan’s beautiful
wildlife animal community.
What We Are. . .
Wildlife Rehab Center, Ltd. is a team of professionals who support the
wildlife emergency care and service needs of—and provide solutions
for—Kent County’s residents and philanthropic community.
Others See Us. . .
We are leaders who develop and implement effective techniques that enhance
our animal friends’ life experience. People see us as responsive,
timely in meeting their needs, and fostering superior working relationships.
Overall Purpose. . .
We are dedicated to providing premium-level wildlife assistance in the
form of rehabilitation services for Kent County and West Michigan. We
offer and deliver competitive services that meet targeted community
needs and expectations while maintaining quality and performance. As
the voice of our animal friends, we are the ambassadors for identifying
and resolving problems that negatively impact their ability to live
in a manner consistent with their species.
of Success. . .
Our key measures of success will be 1) people’s satisfaction with
our superior services—being highly responsive to the needs of
rescued wildlife; being on time all the time; providing information
that is of value; and helping our wildlife friends. 2) our development
of new and desired services; potential contributors and investors see
us as easy to work with, our talents are highly valued, and they feel
our services are an important partner in Michigan’s ecological
success. 3) bringing, and retaining, grants as new revenue streams into
Accomplish This with our Governing Goals of. . .
· Providing the highest quality products and services on a cost-effective
and timely basis.
rescued wildlife animals are treated with compassion and dignity.
our community’s needs through a continuously expanding, yet targeted,
menu of services.
a work environment that promotes teamwork while attracting and retaining
a high performance volunteer and staff work force.
new grants and revenues while maximizing the retention of our most profitable
donation revenue streams that already exist.
Develop, initiate, and implement processes and services to help wildlife
have a positive experience when dealing with us.
Respond to people who have rescued a wildlife animal and meet the unique
needs of clients, such as the Kent County Humane Society. Whenever possible,
anticipate their needs first.
Support customer service elements and those Board-directed strategies,
policies, and programs that will improve stakeholder value and the wildlife
Be outstanding with the highest level of competency—develop our
skills and be a leader in the community such that others seek out our
counsel and assistance. Be committed to continuous improvement in sustaining
our standards of excellence.
¨ An environment that yields satisfied employees/volunteers committed
to our team and its accomplishments; high morale; and a balance between
challenge, growth, security, and personal satisfaction
¨ Achievement of rigorous objectives
¨ Teamwork within the company and with customers
¨ Growth in each individual’s technical and personal skills
For our customers we will:
¨ Be responsive
¨ Be timely in meeting their needs
¨ Foster superior working and personal relationships
We will strive for
them to see us as:
¨ Having significant positive impact
¨ A highly competent, professional, and hard-working team
¨ Valued professionals, listeners, and resourceful solution providers
The corporation will see us as:
¨ Visionary catalysts of strategic change
¨ Understanding the wildlife rescue and rehabilitation business
¨ Having high impact with doers and thinkers who add significant
value and make measurable and innovative contributions to the achievement
of overall corporate objectives
To our shareholders we will:
¨ Provide stable, consistent, competitive, and equitable wildlife
procedures and programs
¨ Be cost effective in supporting the needs of the business
¨ Be innovative in producing new donors, sponsors, and grant providers
Legislative, and Regulatory
With an overall reputation for integrity, we will be proactive in:
¨ Responsibly complying with regulations
¨ Serving as a partner in developing and interpreting regulatory
guidelines in the company-wide environment
¨ Maintaining a safe and healthy workplace
¨ Remaining an environmentally responsible corporate citizen
¨ Nondiscriminatory practices and programs
We will be an excellent corporate citizen through:
¨ Leadership in our communities: supporting education, charities,
and the development and maintenance of high community standards
¨ Active involvement: generously giving our time, treasures, and
We will seek partnership with our vendors to:
¨ Provide the best possible, cost-effective service to the company
¨ Establish long-term, dedicated, win-win relationships that are
enjoyable and rewarding and add value to both parties
¨ Define clear, mutual objectives, direction, and expectations
DEFINITIONS AND SCOPE
Rescued ducks, geese, fox and other small mammals such as raccoons,
skunks, opossums, squirrels, rabbits, and migratory birds—essentially
all wildlife that someone saved from harm or danger (with the exception
of large mammals and raptors).
Philanthropists, the Kent County Humane Society, and environmentally
conscious corporations and citizens.
¨ Animal medical services
¨ Wildlife rehabilitation
Donors, volunteers, internal and external customers, and government
1. Handle wildlife emergencies that are brought to our facility.
2. Positively impact animal welfare, comfort, and satisfaction.
3. Innovative solutions to wildlife comfort requirements.
4. Implement and operate various medical and animal release initiatives.
Operations and Client Operations
1. Prompt, courteous, and high-quality response to donors and client
inquiries or requests.
2. Identification and proactive outbound communication of key information
services to our supporters.
3. Identify donation opportunities and solutions during interaction
with governmental agencies and the community.
4. Implement and operate various customer and client service initiatives,
programs, and ideas.
1. Rapid, responsive, and accurate record keeping.
2. Identify opportunities and solutions within the wildlife habitat.
3. Harvest data, convert information, and manage the knowledge capital
about the animals we serve.
4. Provide support and expertise regarding technical issues, including
planning and directing.
Development and Grant-Writer Planning
1. Research and identify the demographics and geography of our grant
2. Apply for grants based on opportunity, financial significance, and
product or service fit.
3. Manage fundraising and promotional campaigns.
4. Manage the collection/tracking of customer survey indices, donation
and fund-raising results, and other key measures.
Rehab Center Ltd. is responsible for four major functions:
1) Animal rehabilitation
operations and satisfaction with product and service quality.
2) Providing information that supports the analysis of wildlife demographics
and the obtainment of key grants.
3) Public relations with key stakeholders in and around Kent County.
4) Customer relationship management of our key donors and supporters.
o Ability to process 1,500 animal units per year.
o Achieve a 75% or greater “release” rate, leaving 25% or
less of animal units to morbidity, mortality, or euthanasia.
o Obtain enough funding through grants, donations, and bequests to cover
100% of our operating expenses.
o Meet or exceed the standards set forth by the National Wildlife Rehabilitators
Association (NWRA) and the International Wildlife Rehabilitation Council
Wildlife Rehab Center Ltd. (WRC) is a registered nonprofit organization
as defined in section 501(c)(3) of the Internal Revenue Code and is
further classified by section 509(a)(1) as a public charity foundation.
Therefore, all of your charitable contributions and donations to WRC
are tax-deductible to the fullest extent allowable under the law.
Wildlife Rehab Center Ltd. takes pride in our careful stewardship of
your contributions. The amended section 6104(d) of the Internal Revenue
Code entitles you to a copy of our annual information returns and financial
reports. This information is available free upon request. If you would
like financial information, please contact WRC at 1504 Union Ave. NE,
Grand Rapids, Michigan 49505.